My process nearly always extends from a gut reaction—like a flash vision, blink reaction—then I work backwards to formulate, articulate, authenticate, manipulate into a Design that meets the standards, programming, functional needs and aesthetic desires for the task at hand. Historically, humans are my number one source of inspiration. People-watching, studying activities of clients, discussing functional needs with anyone who’s interested. I always pick up design notes from other humans as well as travel. Again, the Pandemic challenged my top two sources of Inspiration.
FINDING YOUR VOICE
I talk a lot about voice with my team when it comes to process and inspiration. We’ll talk about honoring a voice, respecting a line or quality in something. For me, this speaks to depth and intention, resonance and, ultimately, value. Now, it could be my voice, the client’s voice, a historical voice, or a maker’s voice—and all are valid and important. Sometimes, it’s the combination of voices where you find the perfect harmony and narrative. So, when you are focused on voice, there’s an inherent listening that is required. The listening bit is where folks get tripped up—too much talking and not enough listening drowns out voices and beats down the natural part of the inspiration.