Behind The Threads: Baden

Cara Gibbs

24 September 2021


Our Elegant Universe collection allowed us to explore the intersections between science, femininity and technology through the art of textile design. Our extensive exploration led us to the ever-so-fragile world of the Honey Bee who is currently facing the peril of extinction.
It’s no secret that bees are imperative to the success and redemption of our planet. In honor of the quest to protect this important insect species, we created Baden—a striking embroidery that conveys the simple message that bees are beautiful and need our protection. Below is a glimpse into points of inspiration that aided in the creation of this important fabric.


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This striking (and startling) iconography found in National Geographic put World Bee Day on the map. The publication captured acclaimed actress and humanitarian, Angelina Jolie, lending her celebrity status to the cause. In an effort to raise awareness of the dangers bees are currently facing and how their lives impact human beings, the leading lady cast her body as the canvas for the creatures reflecting the balance that must be achieved.



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“Pollination is the spark of change that makes human life possible,” explains artist Matt Willey, who created The Good of The Hive—a global art project with a goal of 50,000 hand-painted honey bee murals around the world. His mission is to incite conversation about our planet, bees and storytelling as it pertains to both. Driven by a vision of connectedness, Matt set out on this journey of art and change for the greater good of humanity. Follow his mural progress on his instagram as he keeps counts of all his bees.





In tribute to the humble bumble bee, we also honor the namesake of Agnes Baden-Powell known for her prizewinning honey as a keen beekeeper.





We also turned our gaze closer to home and investigated our local honey and hive resources. Roark Acres Honey Farm does a fantastic job educating honey fans about the critical role bees play in our food supply. These sweet treats also served as gifts for our partners and sales team for the collection launch. And, when it came to capturing the essence of our beautiful Baden embroidery we turned to the lush grounds of M3 Bee Farm located in Owasso, OK. Under the guidance of property owner Michael Landry, we got our bee shot and had so much fun doing it.









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Cara Gibbs

Cara is a freelance design and lifestyle writer, editor, and stylist residing in Manhattan. Formerly the principal style editor at Luxe Interiors + Design, she now is a regular contributor to Architectural Digest, House Beautiful, Wallpaper, and The Wall Street Journal, among other publications. She is also the co-founder of the artisan marketplace, In The Pursuit, a platform that marries content with commerce through a lifestyle lens.

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