--- title: "It's All Material: 2021 Word of the Year" description: Every New Year’s Eve, our family tradition is to pick a word that represents meaning for the year ahead—My word for 2021 is momentum. image: https://textured.sharris.com/hubfs/S.%20Harris%20Blog%20Folder/HeaderImage2.jpg --- [![TexturedHeaderNew\_2](https://textured.sharris.com/hs-fs/hubfs/TexturedHeaderNew_2.png?width=1000&height=458&name=TexturedHeaderNew_2.png "TexturedHeaderNew_2")](https://textured.sharris.com/) - [Behind The Threads](https://inspiration.sharris.com/tag/behind-the-threads) - [New / Now](https://inspiration.sharris.com/tag/new-now) - [Still / Life](https://inspiration.sharris.com/tag/still-life) - [First / Person](https://inspiration.sharris.com/tag/first-person) - [Seen / Heard](https://inspiration.sharris.com/tag/seen-heard) - [It's All Material](https://inspiration.sharris.com/tag/its-all-material) - [S. Harris](http://sharris.com/) # It's All Material: 2021 Word of the Year ### Jodi Finer ![](https://uploads-ssl.webflow.com/5b583a7ff4d46c804bb3a5ad/5bab8d1453bd6735f7212933_icn-calendar.svg) 25 January 2021 ![](https://uploads-ssl.webflow.com/5b583a7ff4d46c804bb3a5ad/5bab8d144254bf5484cf5aa3_icn-comments.svg) 0 Comments Share this # ![Momentum, 2021, Word of the Year, S. Harris, Textured, Textured Blog, Jodi Finer](https://textured.sharris.com/hs-fs/hubfs/S.%20Harris%20Blog%20Folder/MomentumHed.png?width=500&name=MomentumHed.png) Every New Year’s Eve, our family tradition is to pick a word that represents meaning for the year ahead—My word for 2021 is *momentum*. I’ve come to define it as the ability to access the grace and stamina it will take to get through what we’ve set out to accomplish in the year ahead. As I reflect on where S.Harris has been over the past few years, I am in awe of what we have accomplished together and it leaves me excited to discover new parts of the brand together. Our journey to uncover our brand values led us to being inspired by creative culture, to bring forth the stories of those that came before us, while remembering our relationship to nature and earth—culminating in global connectivity and laying a healthy foundation at home. Our brand is built alongside these values as we aspire to live the ideas they foster through the collections and stories we narrate. *This year we will focus on a few key things:* Responsible inspiration, empowerment at home, the intersection between nature and technology, and continuity between the past, present, and future. As we build our community of like-minded thought leaders and design activists who are being the change we want to see in our industry and beyond, we remain focused on developing the best quality products from around the world. We invite you to join us on this journey of limitless potential. ![Jodi Finer, S. Harris, Creative Direction, Textured Blog, Fabrics](https://textured.sharris.com/hs-fs/hubfs/S.%20Harris%20Blog%20Folder/xoJodi.png?width=110&name=xoJodi.png)     Culture / Create Artistic without persuasion. Fluid in expression. Rhythmic by nature. Fashionably inclined. And, empowered to impact. ## **![Moodboard, Momentum, Inspiration, S. Harris, Textured, Textured Blog, Jodi Finer, Fabrics, Textiles](https://textured.sharris.com/hs-fs/hubfs/S.%20Harris%20Blog%20Folder/IMG_0020_web.jpg?width=400&name=IMG_0020_web.jpg)**   ---   History / Recognize Classic and current. Storied with a blank page. Steeped in the markings of an old and enigmatic life yet hopeful for new beginnings. ![Moodboard, Momentum, Inspiration, S. Harris, Textured, Textured Blog, Jodi Finer, Fabrics, Textiles](https://textured.sharris.com/hs-fs/hubfs/S.%20Harris%20Blog%20Folder/IMG_9967-2_web.jpg?width=400&name=IMG_9967-2_web.jpg) ## **![Moodboard, Momentum, Inspiration, S. Harris, Textured, Textured Blog, Jodi Finer, Fabrics, Textiles](https://textured.sharris.com/hs-fs/hubfs/S.%20Harris%20Blog%20Folder/IMG_0041_web2.jpg?width=400&name=IMG_0041_web2.jpg)** Environment / Nurture Limitless potential. Artistic without boundaries. Seeker of natural wonders. Beauty through nature. And always unabashedly wild and free.   ---   ![Moodboard, Momentum, Inspiration, S. Harris, Textured, Textured Blog, Jodi Finer, Fabrics, Textiles](https://textured.sharris.com/hs-fs/hubfs/S.%20Harris%20Blog%20Folder/IMG_9995_web.jpg?width=400&name=IMG_9995_web.jpg) Travel / Roam Empathic by design. Worldly with intention. Reflectively creative. Above all else, driven by connection. ![ShopMoodboardText](https://textured.sharris.com/hs-fs/hubfs/S.%20Harris%20Blog%20Folder/ShopMoodboardText.png?width=700&name=ShopMoodboardText.png) [![American Wild Spring, American Wild, Spring, S. Harris, Fabrics, Textiles, Textured](https://textured.sharris.com/hs-fs/hubfs/S.%20Harris%20Blog%20Folder/AmericanWild_Spring.jpg?width=241&name=AmericanWild_Spring.jpg)](https://fabricut.com/sharris/fabric/1164102/american-wild/spring) [![Modern Lattice, Queen Pink, S. Harris, Fabrics, Textiles, Textured](https://textured.sharris.com/hs-fs/hubfs/S.%20Harris%20Blog%20Folder/ModernLattice_QueenPink.jpg?width=240&name=ModernLattice_QueenPink.jpg)](https://fabricut.com/sharris/fabric/936101/modern-lattice/queen-pink)   [![Ouachita Peony, Ouachita, Peony, S. Harris, Fabrics, Textiles, Textured](https://textured.sharris.com/hs-fs/hubfs/S.%20Harris%20Blog%20Folder/Ouachita_Peony.jpg?width=240&name=Ouachita_Peony.jpg)](https://fabricut.com/sharris/fabric/1218701/ouachita/peony) [![Duende Ombre Evergreen, Duende Ombre, Evergreen, S. Harris, Fabrics, Textiles, Textured](https://textured.sharris.com/hs-fs/hubfs/S.%20Harris%20Blog%20Folder/DuendeOmbre_Evergreen.jpg?width=240&name=DuendeOmbre_Evergreen.jpg)](https://fabricut.com/sharris/fabric/1083201/duende-ombre/evergreen)   [![Sol\_SolarPower](https://textured.sharris.com/hs-fs/hubfs/S.%20Harris%20Blog%20Folder/Sol_SolarPower.jpg?width=241&name=Sol_SolarPower.jpg)](https://fabricut.com/sharris/fabric/6903503/sol/solar-power) [![Fanwave Teal Blue, Fanwave, Teal Blue, S. Harris, Fabrics, Textiles, Textured](https://textured.sharris.com/hs-fs/hubfs/S.%20Harris%20Blog%20Folder/Fanwave_TealBlue.jpg?width=241&name=Fanwave_TealBlue.jpg)](https://fabricut.com/sharris/fabric/936501/fanwave/teal-blue)   ![SproutStitch\_OtherDirection](https://textured.sharris.com/hs-fs/hubfs/S.%20Harris%20Blog%20Folder/SproutStitch_OtherDirection.png?width=1000&name=SproutStitch_OtherDirection.png) ## Subscribe to our blog below this post, and we'll send Textured straight to your inbox. Jodi Finer As the Chief Brand Officer of Fabricut’s boutique textile brand S. Harris, Jodi Finer approaches her creative position with a deep connection to her grandfather’s legacy, her relationship with her father, who has always been her north star, and a level of mindfulness to thoughtful living. Jodi and her team have turned S. Harris into a socially conscious brand, working with several nonprofit partners locally and globally to not only reshape the conversation around how design impacts wellbeing but also to create design accessibility. S. Harris provides her the opportunity to reinvent community, build a fresh creative culture and create meaning for the storied fabric house. ## Subscribe to our Blog ## What's Next - [About Textured](https://textured.sharris.com/introducing-textured-sharris-blog) - [Shop S. Harris](https://fabricut.com/sharris/) - [Find A Showroom](https://fabricut.com/sharris/showrooms) ## Contact Us S. Harris 9303 E 46th Street Tulsa, OK 74145 +1 800-999-5600 [Email Us](mailto:customers@fabricut.com) [FB](https://www.facebook.com/s.harris.home) [IG](https://www.instagram.com/s.harris.home/) Copyright © 2020 S. Harris. All rights reserved. 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