Dare to Be Different.
Textile collections are often time capsules—specific styles and motifs methodically married together to express one theme meant to enlighten and inspire. It's a model we ourselves have embraced time and again. We couldn’t help but wonder, though: What if we conceived collections that didn't fit into seasonal expectations but rather led with creative acuity in order to shift emotion? Enter Design En Rogue. We believe design should live outside of the confines of expectation and never lose its adventurous spirit. So we’ve schemed up a new way of introducing fresh products to our design community—a practice that renders a more direct-to-designer fashion, featuring intentional materials and an element of surprise every time.
Image by Fabricut Marketing
Part textile laboratory and part collaboration engine, Design En Rogue is a new series of ongoing capsule collections connecting multidisciplinary creatives in the cultural zeitgeist to the world of interiors through textile design. Paving a new path forward, Design En Rogue serves as an exchange of ideas through product collaboration and devising innovative ways to reflect materials in the built environment.
Original Inspiration Room Art Direction by Studio FM, styled by Studio Salaris, photographed by Andrea Garuti for Pedrali.
Image by Fabricut Marketing, Art Direction by Joanna McClure
Our first ever Design En Rogue release features a compendium of couture velvets, sharply defined jacquards and modern-minded embroideries conveyed through fashion-forward color palettes. To balance out these vivid statement makers is a mix of foundational fabrics from our Elements Collection—purposely chosen to ground the bolder prints and pull an interior space together.
Image by Fabricut Marketing, Art Direction by Joanna McClure
To weave even more artistry into this high-intensity fabric anthology, sought-after still life photographer Joanna McClure has crafted a complementary collection ripe with ombré color fields made to support these rogue textiles. Known for her ability to abstract her subjects and create thought-provoking tension within her photographs, she brings a keen eye and fresh lens to the line.
Photography by Joanna McClure
Breaking the conventional mold in nearly every way, Design En Rogue adopts a new approach to collection culture. One that is more frequent and fearless—keeping the industry on its toes with anticipation for what’s next. Until then, discover what is now.
