Textured by S. Harris

It's All Material: 2021 Word of the Year

Written by Jodi Finer | Jan 25, 2021 6:31:38 PM

Every New Year’s Eve, our family tradition is to pick a word that represents meaning for the year ahead—My word for 2021 is momentum. I’ve come to define it as the ability to access the grace and stamina it will take to get through what we’ve set out to accomplish in the year ahead. As I reflect on where S.Harris has been over the past few years, I am in awe of what we have accomplished together and it leaves me excited to discover new parts of the brand together.

Our journey to uncover our brand values led us to being inspired by creative culture, to bring forth the stories of those that came before us, while remembering our relationship to nature and earth—culminating in global connectivity and laying a healthy foundation at home. Our brand is built alongside these values as we aspire to live the ideas they foster through the collections and stories we narrate.

This year we will focus on a few key things: Responsible inspiration, empowerment at home, the intersection between nature and technology, and continuity between the past, present, and future. As we build our community of like-minded thought leaders and design activists who are being the change we want to see in our industry and beyond, we remain focused on developing the best quality products from around the world. We invite you to join us on this journey of limitless potential.